In June, 86 per cent of Polish internet population used e-commerce websites and applications. The most popular day for these visits is Monday, while the most-popular e-commerce websites are Allegro.pl, Ceneo.pl and Aliexpress.com.
Last month's busiest day recorded by e-commerce websites and applications was Wednesday 7th June. The number of users reached 7.1 million, 26 per cent of all internet users (source: Gemius/PBI study). The least interest in these websites and applications was recorded on the first day of the holidays, Saturday 24th June, at 5.1 million people (19 per cent). Gemius data shows that the greatest number of internet audience use e-commerce websites and applications on Mondays, and the fewest on Saturdays.
The clear majority of visits to e-commerce websites occur from home. As a comparison, last month 17.2 million users surfed e-commerce sites from the comfort of their own homes, while only 3.8 million people visited from work. Wherever the users were situated, their favourites were Allegro.pl and Ceneo.pl.
Gemius analysed data from June 2017, collected from Polish internet users aged 7-75.