The gemiusStream research tool gives the full picture of actions performed by streaming users on particular multimedia files.

Benefits from the gemiusStream Study

gemiusStream allows you to:

  • obtain detailed knowledge on the consumption of multimedia content as well as the preferences and loyalty of users,
  • learn about the engagement of users, shown in a broad range of parameters, analysed in time intervals,
  • conduct complex analysis of a category or categories of choice in a single report,
  • obtain automatically generated reports, available at any time while working with the interface, in three formats: xls, csv, pdf,
  • create top lists – league tables concerning the most popular content or groups of content, which is a good way to investigate their potential. The top lists provide a basis for further consideration of  either the usefulness and possible expansion of some parts of the content or their ineptness, 
  • measure the embedded content, thus obtain information on the audience of multimedia files outside the publisher's/manufacturer's website,
  • precisely define the advertising potential of a website's multimedia content,
  • accurately measure the audience of advertising spots displayed or otherwise conveyed during a film or broadcast.

As the product develops, the client will also be provided with information on the number of users (RU - real user) and their demographic profiles.

If you would like additional information, feel free to contact Gemius.