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Methodology of gemiusFGI

Several people participate in the research at the same time. At a precisely specified time they sit at home at their personal computers in order to share their opinions on a given topic with others. Such online meetings are supervised by a moderator who controls the course of the whole discussion, focusing on the imposed topics. Throughout the research, the client may contact the supervisor at any time to make comments or ask additional questions inspired by the discussion. The study is conducted with the use of a tool resembling an online chat, the interface of which you can see below.

Typically, each gemiusFGI study consists of three focus group meetings, with 7-8 participants per meeting. A great advantage of gemiusFGI is the fact that users from any target group can take part and express their opinions on a given topic and each focus group can consist of different target groups. Those who decide to commission the gemiusFGI study can rely on the assistance of our specialists, who will not only help to diagnose the problem but also will prepare an optimal script for the interview. Recruitment and execution is fastly and efficiently performed by Gemius’ employees. Upon completion, the Client receives a report containing a transcription of the meeting together with conclusions and recommendations.